Can you believe that the number of fitness trainers and instructors in the US was almost 330,000 in 2022, and the Bureau of Statistics expects that number to grow by 14% until 2032? While this job position requires a high school diploma and appropriate certification, personal insurance is another consideration for these professionals. Those looking to grow a personal training business have many things to do before obtaining the certificate and training people.
In this article, we’ll look at the most valuable tips while starting a personal training business checklist. From equipment investment to personal insurance, we’re here to help you figure this challenge out:
1. Offer Both Personal and Group Sessions
Some clients prefer working out in groups, while others want the whole focus on them. As a professional, you can offer both options. Be transparent about how many attendees can join a group and how many time slots you have throughout the week for individual training. Adjust the program, approach them uniquely, and help the people get the shape they dream of.
2. Focus on Continuous Education
One of the ways to have a successful personal training business is your ongoing education. Not only do you need to offer new programs, but you also have to follow the fitness trends. Exercising evolves the same way other professions do. So if you want to run a great gym, you need to keep a step up with the trends in fitness, nutrition, and diets.
3. Invest in Online Promotion
While word of mouth is the best marketing, your online presence may do wonders for promotion. Build a website and publish content to showcase experience and expertise. Grow your social media profiles to distribute videos, photos, and other relevant materials. Grow your brand together with the business, and set an example in the industry.
4. Set Fair Prices
Pricing your services is challenging, but you need to value your knowledge, time, and investment. Also, compare the competition prices to get an idea of how to form your price. Look at their websites or consult with other professionals to see what they charge. Offer various subscriptions, like monthly, weekly, or even per training, so the clients can choose. Still, don’t undervalue your worth because it won’t pay out.
5. Offer Nutrition and Dietary Services
Many fitness professionals extend their business by offering nutrition services. They guide the clients through the process and help them plan the meals. That means you should focus on each client separately, as they have unique needs. Having a successful fitness studio is more than setting up a personal training business – it’s an ongoing dedication that requires knowledge and patience in exercising, diets, and food.
6. Invest in Quality Equipment
Everyone loves a nice-looking professional fitness studio. Don’t save on quality equipment, as it’s part of the business. From Pilates balls to resistance bands and exercise mats, it takes a lot of work until you have the dream studio. Surely, the clients will appreciate your effort, rewarding it with trust and loyalty.
7. Buy Personal Trainer Insurance
The personal trainer business insurance protects you in case of damage or disaster. Additionally, you can add the equipment to the insurance policy, just in case. Make sure you consider coverage for various liabilities and protection for the business in general. Professional liability protects against negligence claims, as well as property damage, personal injury, or loss of income. Finding a reliable insurance provider is important to make all these liabilities work.
8. Be Aware of the Ongoing Expenses
Working on and knowing how to start your own personal training business comes with expenses, too. Besides the initial investment in space, equipment, and interior decor, you’ll have to pay the bills, cover the rent expenses, and repurchase the items that wear and tear.
For example, yoga mats won’t last forever, so you’ll have to replace them regularly. Add the maintenance and cleaning expenses to the math. Setting up a personal training business is not only for profit but also for maintaining your brand and reputation.
9. Prepare for Different Types of Clients
No matter the quality of your offer, there will always be some specific and challenging clients to deal with. Some of them will expect miracles, like losing weight in a month. Others may have unrealistic expectations of how fitness really works.
Personal trainer insurance can help you protect yourself from their claims. We suggest you be transparent about the expectations and estimations. Also, don’t take anything personally. Stay professional, even when they’re trying to argue on something you know better than them.
10. Don’t Take More Clients Than You Can Handle
The demand may grow, but taking all potential clients means hiring other trainers or even looking for other exercise facilities. You must keep the client list manageable because everyone who pays for your services deserves your attention. Appreciate your time and effort, and let yourself have some spare time during the week. Sometimes, that means not taking each client who asks for a spot in your groups. And that’s fine because it answers how to grow your personal training business but stays available for the clients all the time.
Choose a Personal Trainer Insurance Provider Who Understands the Fitness Industry
API Fitness is your ultimate choice for personal trainer liability insurance. Take a look at our coverage and choose the package that matches your specific fitness business needs and expectations. Don’t waste time anymore! Contact us today so we can grow your fitness business together while protecting you from various claims. Keep your gym’s reputation on point, and have peace of mind even in crisis.
