The personal training industry was estimated to be valued at $12.9 billion in 2021. This means there are lucrative opportunities for driven and dedicated trainers, but also that there are plenty of others offering similar services.
Successful personal training businesses depend on building a healthy client base that will rely on them for their fitness goals. However, there’s only so much that high-level training techniques, state-of-the-art equipment, and a comprehensive personal trainer insurance policy can do to convince potential clients to choose you.
If you’re struggling to find personal training clients, you’ve come to the right place. This article will help you find more customers who trust your services. While your aptitude and attitude as a trainer ultimately determine your client base, the following pointers will help you attract more people to your business.
Have Total Control Over Your Training Service
There are many types of physical training that cater to different fitness goals. While offering a broad range of physical training services is a viable strategy for attracting clients, doing so would not help you build a loyal customer base that will rely on you for specific fitness training.
One of the best ways to get more potential clients for your business is to specialize in select disciplines. For example, marketing your business as the best trainer for high-intensity interval training (HIIT) or weight loss will help you find more personal training clients interested in your service.
You want your offerings to be detailed with achievable milestones to convince potential clients to choose you over a competitor. Presenting a detailed roadmap that aligns with their fitness goals is a great branding strategy you can practice whenever clients inquire about your services.
Leverage Your Social Media Channels
If you study how successful personal trainers find clients, you’ll notice that they have active communities on various social media platforms. They interact with their community on these channels and attract more prospects to convert into paying clients whenever they engage with their social media content.
You may have already opened several pages in an attempt to attract more people. If you aren’t getting inquiries from your social media channels, you may not be optimizing your content to reach your target audiences enough.
Maximize your reach on social media by understanding what to post on the pages you’ve built.
Facebook and Instagram
Maintaining your Facebook and Instagram posts is fairly easy since Meta allows crossposts between the two popular platforms. Document any training sessions you do with your clients (ask for their permission first!) and post it on your IG profile.
Meanwhile, your Facebook is the best place to engage with your community and post links to your website or contact information where interested clients can contact you. Ensure you regularly schedule your posts to get as many people looking at your business as possible.
You’d be surprised how TikTok became key for fitness entrepreneurs to get personal training clients. Millions of eyeballs are on the platform, so creating a presence on the popular platform is always a marketing strategy.
Like Instagram, you don’t have to curate your posts too thoroughly to garner interest. Document your work and post easy-to-digest snippets on your profile. Use the appropriate tags so your content shows up on the For You Pages of people interested in what you offer.
YouTube requires more legwork compared to the platforms above. It prioritizes medium-length videos that provide high production values and quality content. Consider hiring an editor to process your raw footage if you aren’t familiar with editing yourself.
The benefits of maintaining an active YouTube channel are huge. Your business becomes more visible on Google, and any views your video generates can push people to check your website or social media pages. Clients that find personal trainers on YouTube are more likely to convert into paying clients.
LinkedIn isn’t the first social media platform you think of when brainstorming how to get clients for online personal training. However, the channel offers a different kind of opportunity for fitness entrepreneurs.
LinkedIn communities highly appreciate valuable insights. As long as you post compelling content that imparts learning about personal training and the human body, users will be happy to engage with your content and build upon your authority in the industry.
LinkedIn is also a great place to flaunt your credentials as a fitness professional. Posting about your training certifications and insurance policies will help build your brand as a reliable fitness expert.
Write About Fitness on Local Publications and Websites
We mentioned that posting on LinkedIn can build your reputation as a personal trainer. However, it’s undeniable that the platform doesn’t boast a huge community like the other channels mentioned before it. Another great way to expand your brand is through writing for local publications or fitness websites.
Guest posting is a tried-and-tested way of expanding your online presence. Writing about your knowledge on a high-traffic magazine or website will increase referral traffic and strengthen your position as an industry authority. It also makes people in your community aware of your existence as a reliable voice in health and fitness.
Create a Personal Brand
Personal fitness is a results-oriented industry, and clients base your value on whether they manage to meet their fitness goals. If you’ve built such a successful track record, it’s time to incorporate it into your business’ branding.
Think of your brand as your promise to the customer. It promises they’ll gain a specific outcome if they choose your personal training service, so make sure your brand is compelling to your target market.
Build a Working Relationship with Health Professionals
Your industry is tied to healthcare services since you also work with the human body. Like medical professionals, your interests lie in maximizing the physical performance of the human body.
If any of your clients sustain an injury and come to you for help with recovery, it’s a good idea to recommend them to a trusted sports physician or chiropractor. Creating a professional connection with a medical expert will help build your client’s trust in your personal trainer business.
Turn Existing Clients Into Brand Ambassadors
Few things can match the effectiveness of a referral to your business. People tend to trust family and friends that recommend a particular product or service more than any other advertising vehicle. Creating an environment where your clients introduce more prospects to your business is a great way to find more professionals.
Encourage referrals by creating a reward system. For example, you could offer free sessions whenever a client refers someone to you. However, the best way to get referrals is to provide a high-class personal trainer service that will encourage your clients to recommend your business to their loved ones.
Share Customer Reviews
If a customer is satisfied with your personal training service, ask them to write a testimonial about your methods’ effectiveness in helping them achieve their business goals. Once the review is complete, post them on your website or on your social media channels.
Sharing the satisfaction of current and previous clients is how successful online personal trainers get their clients. Ask for as many positive reviews from satisfied clients as possible so that potential clients that chance upon your business will see that your clients recommend your service to anyone interested in improving their physical condition.
Showcase Your Value as a Trainer
Besides offering high-quality training, you can also convince people to trust your business by providing proof from third-party authorities. A NASM certification gives your clients peace of mind that you know how to push their bodies to the limit without causing unnecessary damage to their bodies.
Another feature you can present to prospective clients is any insurance policies you have for your business. Making your clients aware that you have such policies will let them know that you have their best interests at heart should any accident happen during training.
Find Your Personal Training Clients Today
Personal fitness is a journey and a goal you can optimize as a personal trainer. The tips we provided will help you build a loyal base of clients that trust you for their fitness goals, so ensure that you always do your best to offer them the highest level of service possible.
One way you can assure this is by getting personal trainer insurance. Mishaps will inevitably happen during a session regardless of how careful you are in preparation, so ensuring you and your client are protected will give you peace of mind while you’re training.
API Fitness offers comprehensive personal trainer insurance at reasonable premiums. Our team is seasoned in handling injury claims during training sessions, and our monthly fees are competitively priced.
Sign up today to protect your personal training business.